Brand New Brand You by Garry Browne is a great resource, applying marketing techniques to your career, personal brand, relevance and reputation. I’m a marketing academic, and I found the information and activities in the book were very relevant and useful.
The author has over 40 years of branding experience, and it shows. He draws on his expertise to provide tips for developing and maintaining your personal brand. The book takes you through various career stages – from starting out, to mid-career and pre-retirement.
The role of mentoring is discussed. I really loved the idea of relevance to your field and acknowledging how this can change. The book also talks about building connections, something that is critical as you’re establishing and strengthening your career.
Brand New Brand You is short and easy to read, but still thought provoking. I’m sure anyone will benefit from the questions the author suggests you ponder on, the frameworks provided, and the easy to digest nature of the book. Thanks to Garry Browne for writing this book!
Thanks to Beauty and Lace for a copy of this book in exchange for an honest review.
ISBN: 9781925921816
A selection of our Beauty and Lace Club Members are reading Brand New Brand You. Read their comments below, or add your own review!
Raechel is a Professor, mother of 5 and avid reader. She always has at least four books on the go at any one time – an audio book, a fiction e-book, a non-fiction e-book, and an ‘actual’ book. She is often criticized for this behaviour!
Brand New You” is a short relative easy read by Gary Browne. Falling into the ‘business/self help’ genre, it’s a useful read for anyone no matter if they are starting out in a career or at the top of the game. It is showered with many real life examples and several well known people get a mention. It discusses one’s reputation and whilst this is something that can take years to build, it highlights how it can change in a moment.
Mainly dealing with career, there were still strategies that could be applied to other aspects of life.
Brand New Brand You has been a very interesting read. Much of the book I agreed with, Garry makes some very valid points of how ones’ behaviour and values are reflected in our reputation, and how quickly this can be damaged if we are not constantly aware of ourselves and how others perceive us.
I found the references to famous people and businesses early in the book to be quite confronting; Garry has no hesitation in making an example of wrong-doers, citing that the importance of a persons behaviour & values should align with those of their business or sponsors. A valid point, but a confronting read when naming and shaming famous people and businesses.
I am no longer seeking a career, I have chosen to focus on my young family and volunteer in our community. I was pleased to read of Garry’s focus on the importance of being a member of the community. I feel that I am leading by example and raising children with the values of community spirit, kindness and selflessness. Also, as a Mum to a teenage son, I was able to share with him the importance of starting to work when he is young, being a reliable, knowledgeable and capable employee and how a fine reputation will put him in good stead when he tries to commence a career after high school.
I understand this book is self-published. I believe Garry would benefit from having the book edited. There are numerous spelling, punctuation & grammatical errors which make some parts frustrating to read. Also, most of the book is written in quite formal language, however in the second half we start using it’s instead of it is, which seems to dull the message and is no longer a business-like language.
Thank you to Garry Browne and Beauty & Lace Book Club for this interesting read. It was certainly thought provoking and helped to confirm to me that although I am no longer career driven, I am on the right path when it comes to reputation, values, future employment and raising my young family.